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: Conversation with Tak and Saeid

Shock -> Fact -> Understanding -> Engage "BOOM!BOOM!BOOM!"

1. Target Audience
Our target audiences are 20s-30s because they often don't fear death.
So we have to think how to get them(target audiences) engaged.
Think about what they like to do and what makes them excited.
Starting 40s to so on, people start to think serious about death.
For example, they drive slow and safe. Also, they don't have the nerve to do bungee jumping.

2. Preparing death for other people to look into your memories

3. Help poeple to live better now -> "Appreciate life now"
We are still struggling "Now vs. Future".
Are we trying to make people live better now? or the future?
or are we touching the past also??

- stimulate, engaging => Beneficial
intriguing/substances/potential
- What do you have to do NOW for future planning?
eg) Life Insurance (we need more research about marketing of insurance company)
:How to get young people engaged?

{Future Planning Market} -> Make people realize.... "HOW"

4. Action vs. Understanding
Results <-> Aware (we want both!)

5. Where is the VALUE!

6. We have to remind 4 things. "LOOK, HOW, WHAT, VISUALIZE"

7. Think about the connections between goal/objectives and directions.

DO SOME SKETCHES <-help us to relate things to things