Monday, October 27, 2008

Proposal

1.0 introduction
Death is a mysterious thing. No one ever experienced death since no one can return from death to tell us what it is like. All we do is making assumption of what it would be like or how it is going to be. Hence, people create their own belief about death. Some people argue death as a positive thing, some argue it as a negative thing, and some might ignore the issue of death. With the discussion on death still progressing, no one can define the death in definite manner since there is no right or wrong answers to it. Death is an infinite question of human nature.

2.0 design proposal: thesis
People are often aware of death whether they have experienced or not of losing their loved ones. They think about it deep inside, knowing that someday we all die. But people avoid talking about dying until death face up to reality, not realizing the affective influences that death can bring to our lives. People assume the death as the far future event of their lives. But the reality is not. No one knows what is going to happen in the future. Through this project, we want to create awareness about death to help them appreciate their lives now and grasp enchanting experiences of sharing in life stories.

2.1 research strategy
The purpose of this strategy is to:
• Establish a strategic approach for the project.
• Acknowledge how people in different age groups embrace the issue of death.
• Collect a range of opinions on death in general.
• Interview people about their perception and acceptance of
death.
• Understand the relationship of people and death.

2.1.1 brainstorming session
- Brainstorming session to define and to generate the idea of
what are the things that are related and connected to death
culture.
- To layout the extensive direction towards defining the proper
approaches to the project.

2.1.2 visual research
- Varieties of photographs or illustrations that inspire similar
feelings, moods and atmosphere of the proposed project.
- Images that inspire perspective colour choices of the project.
- Images and colours that are relevant to death and its ambien

2.2 problem
People don’t prepare for death. They think the death as the distance future event, but no one know what is going to happen in the future. Therefore, people don’t know how to deal when it comes to their own or their loved ones’ death. The death influences people’s life and brings affective changes to it.

2.3 opportunity
“Live everyday as if it was your last”
There is a need of design opportunities to improve the perceptions that people have about death. People need to be aware of the importance of preparation in dealing with death.

2.4 goals
To help people to understand the importance of preparing for death and project themselves for future dates and re-evaluate their lives.
Increase the individual importance and let people share the life experience to appreciate their lives now.

2.5 criteria
Provide design that is beneficial regardless of sex, socioeconomic class, or age.

3.0 audience profile
Young adults: ages 18~39, both male and female.

Young students to people who have professional jobs;
the occupation status will vary.

3.1 characteristic factor
• Free to choose their own path.
• Opportune time to try new things.
• Begin to hold full-time jobs.
• Take on responsibilities of adulthood.
• Become individuals and will set themselves apart.
• “Self” becomes the main reliance.
• Take responsibility for themselves and make their own
decisions.
• Start to think in a more mature manner and take issues more
seriously.
• Try to focus on the construction of a better future.
• Learn value in both tangible and intangible objects.

Don’t fear death and don’t take it seriously yet.

3.2 language factor
The primary language component will be English.

4.0 educational goal
• Explore and widen our knowledge of death culture.
• Discover the unique potential of death to lead people to
appreciate life now.
• Explore and gain deeper insight of what the death really is and
represents, and how it influences people in their lives.


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