Game-playing requires two components: a game and a player. The game designer works to produce a game, and so her immediate preoccupation is with the game itself. Yet, her final goal is to educate, entertain, or edify the game-player; hence, the human player is the proper primary concern of the game designer. Why do people play games? What motivates them? What makes games fun? The answers to these questions are crucial to good game design.
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http://www.vancouver.wsu.edu/fac/peabody/game-book/Chapter2.html
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